The goal of this program is to generate income and
employment in poor regions of the country. To that
end, USAID established Paraguay Vende, a business
development strategy based on the application of a
demand driven approach to three geographically defined
corridors.
These corridors are regions with a considerable incidence
of poverty, yet with the presence of a potentially
dynamic urban center capable of demanding from surrounding
rural areas.
Concrete business opportunities are then identified
for companies and cooperatives established in, or
sourcing from, these corridors. Technical assistance
is offered to enable them to seize such opportunities.
The approach adopted is that of reducing costs which block
market access wherever they may be in the productive chain:
be that in production, processing, marketing, access to
financial services or help with matters of national policy.
There is no discrimination regarding size or nature of the
productive unit to be assisted within the program as long
as the goal of generating income, employment, sales, exports
and investments in the corridors are achieved, having a
positive impact on poverty.
